An investment in media intelligence can
improve your program's ROI
Knowing how the media perceives your company and industry issues
is critical to establishing worthwhile media relationships.
Blunn & Company can canvas journalists to get a clear idea
of whether your company is understood and how it is perceived. Our
research into media perceptions and attitudes can help refine and
focus your messaging and communication plans.
Some of the questions we can answer
- Do the media really understand your company?
- How effective are your press releases and media kits?
- How well do your spokespeople perform?
- What are the hot-button issues in your industry?
- What are the preferred modes of communication?
- What could make your company's story more attractive?